About Us
And so the legend was born!
Winging it since 1988
Paddy Power has been in the business of entertaining punters since 1988 and we are now one of the most distinctive brands in the industry.
With online and retail operations across the UK and Ireland, Paddy Power is a central brand within Flutter’s UK&I division, known globally for our mischievous marketing and longstanding focus on delivering fairness for our customers!
A Day In the Life
Our Retail teams bring our Paddy Power values to life every day in our stores. Check out the video to see just how they deliver the best customer experience on a daily basis!
Our Journey So Far
1988
Paddy Power Opens its first 42 shops
2000
Our First UK Shops open & Paddypower.com launches
2009
We buy a stake in Aussie betting company Sportsbet – they don’t offer bets on kangaroo racing
2010
We become the first betting company with a mobile app!
2012
Niklas Bendtner scores against Portugal at the euros and celebrates by revealing our trademark pants
2013
We set out to tackle homophobia in football by distributing rainbow laces to every professional player in the UK
2016
2 become 1 Paddy Power & Betfair merge
2018
We snap up U.S. fantasy sports and betting group Fanduel and go live with our new sportsbook app in the states
2019
Paddy Power Betfair rebrands as Flutter Entertainment PLC – to better reflect our global business
2020
Flutter Entertainment merges with The Stars Group forming the worlds leading online sports betting and gaming operator
2023
Paddy Power sponsors the PDC Worlds Darts Championship and through the Big 180 campaign donates £1 million pounds to Prostate Cancer UK
Safer Gambling
At Paddy Power, customer wellbeing is always our top priority in everything we do.
Our dedicated Safer Gambling team owns and drives forward our Safer Gambling Strategy and we’re all responsible for protecting and working to make every moment safe for our customers.
Paddy Power Retail has been awarded GamCare’s Gold Safer Gambling Standard Certificate: Advanced Level 3, the highest award achievable!
Flutter UK & Ireland
Flutter UK & Ireland unites some of the biggest brands in the betting and gaming industry; Paddy Power, Betfair, Sky Betting & Gaming and tombola.
Our brands aren’t just big names, they’re market trailblazers leading the way to create trusted entertainment for millions of customers.
With teams located in Dublin, London, Sunderland and Leeds you can find all our open head office and Flutter UKI roles at the Link Below